Malibu Rum Product Promotional

Alan Taylor Agency created an event marketing plan for Malibu Rum to present a million dollar contest in the same completive manor as a nationally televised, popular reality show, Survivor. The road show used a former contestant, Jenna Lewis as a host for the event. AVIO was contracted to film and cut the show on location, then distribute the highlights of the event to the local TV stations for broadcast. The project took place through the spring and summer of 2001