Selecon Light: PAC Stage Lights

Australia-based stage lighting company, Selecon Light wanted a series of web ads to capitalize on the nick-name of their Pacific stage lights. Affectionately called PAC's in the industry, the Pacific features many attributes that older stage light designs can't compete with. Created at the height of Apple's "Get a Mac" campaign, these spoof ads target the stage lighting field and ride the line of viral marketing.